First conceptualized by Geffrey Yabes, 4 Minds Creative was a company he saw would fill a void.  He saw the open space business opportunity in Indianapolis as well as other Midwest and Southern states, so he brought on 3 friends to help bring this company and vision to life.  The 4 met while working for e-commerce giant Amazon within the Styling and Photography department.

Since it’s inception, Kelsey and Gabby have left to pursue their own passions and careers but still remain great friends with remaining members Geff and Emily.

Emily Shipman has since become lead photographer for 4 Minds Creative using her knowledge and training from The Art Institute in Seattle to really rep-train her brain to focus more on magazine editorials, creative product photograph and lifestyle images outside the norm. Her eye has not only developed artistically but her talents have soared landing images in local magazines and newspapers; national ad campaigns and even worldwide brands known around the world.

Founder, Geffrey S. Yabes sits as Creative Director of 4 Minds Creative and uses his expertise and knowledge from NYC to really bring a different photographic awareness to brands, companies and start ups. Not only does he pride himself on being social and easy to work with but he is a true advocate on helping the growing entrepreneur.

Combined with years of PR, Marketing and Sales experience; his passion to serve as a conduit for the Midwest and Southern states TO the East and West Coasts is slowly but surely becoming a reality.

“I have worked with some top tier editors and stylists from NYC and LA but it’s cities like Indianapolis that needs a light shined on them. This city is thriving, alive and getting more and more recognition. This is why having a space in Indy and NYC is so important. Its a nice and easy way to connect to a major metropolis.”

 Emily and Geff now work collaboratively and are truly creating a name for themselves. Now with a few contributors on their roster to help aid in the wealth of demand, Emily and Geff are truly on their way to conquer the creative world.

“This company and our work is dedicated to our family and friends who have believed in us and to all our loved ones who have since passed but especially our butterfly angel Cecile Irene. The little one who brought friends together to accomplish great things.” – Geff